Winery website design and online shops built to sell direct
Your website is your busiest cellar door. I design and build winery sites that tell your story in a few seconds and make ordering a case as easy as buying a single bottle.
“I want my website to sell more wine.”
- For
- Wineries selling direct
- Where
- UK, France and USA
- First step
- A free 20-minute call
What's included
- A site built around your wines, your place and your people
- Shop integration with the platform you already use, or setup of the right one for your volume and markets
- Wine club sign-up, tasting room booking and gift options on every relevant page
- Fast loading on mobile, where most of your visitors shop
- Search basics built in from day one, including product and business schema
How a build runs
A winery site does two jobs at once: it makes someone want your wine, and it takes their money without friction. They need different thinking, so I build them in that order.
The first weeks go on structure and words. Which wines get a page of their own, what a visitor sees in the first three seconds, where the club sign-up sits on a page about Syrah. I work from your photography and your notes, and I write the pages rather than handing you a template with grey boxes to fill.
The shop comes next. If you already sell on a platform that handles your compliance and your shipping, I build around it rather than moving you. Migrating a shop costs money and loses order history, so it is worth doing only when the current one is costing you sales. If you do need a new one, I choose it on your volume, your markets and the places you ship to.
Then we launch, and I stay close for the first month, because the first month of real traffic is what tells you where the plan was wrong.
What I need from you
Decisions, mostly, and quickly.
Your wine list with the detail that matters: blend, vintage, what changed, the price, how many you have. Any photography you own, and an honest answer on whether it is good enough. Access to your current shop and your analytics.
Then one person who can approve things. Winery builds slip when four people have opinions and nobody has the final say, and the delay always costs more than the extra opinion was worth.
Who this suits
Wineries where direct sales already matter, or where you have decided they are going to.
It suits you best if you sell more than one wine and have something to offer beyond bottles: a club, tastings, events, gifting. A site earns its cost on the second thing a visitor buys.
If everything you make goes through a distributor and the site is a brochure for the trade, this is more than you need, and I will say so.
How you will know it is working
Before launch I record where you are now: orders, average basket, how many visitors reach the checkout and how many finish. After launch you get those same four numbers every month, against that baseline.
A site that looks better and sells the same is a redecoration. I would rather you could tell the difference.
Jeff Runquist Wines grew online wine sales by 245% after I rebuilt the site with a fully integrated shop.
Read the case study
Further reading
- How to sell wine online in the UK: licences, age checks, shipping and the shop What you need to sell wine online in the UK: a premises licence where orders ship from, a personal licence holder, age checks, AWRS and a shop that sells.
- Winery website design: what a website that sells wine needs The pages, features and technical basics a winery website needs to sell wine direct, book visits and grow a wine club, with a checklist to review yours.
- SEO for wineries: a practical guide to getting found and selling direct How wineries get found on Google, Maps and AI assistants: Google Business Profile, a page per wine and experience, mobile speed, and the links that matter.
Questions
- How long does a build take?
- Most winery sites take six to ten weeks from first meeting to launch.
- Can I update the wines myself?
- Yes. You'll be able to add vintages, tasting notes and prices from a simple editor.
- Do we need a licence to sell wine online in the UK?
- Yes. You need a premises licence for the place your orders ship from and a personal licence holder to authorise sales, plus a written age verification policy. My guide to selling wine online in the UK sets out each step.
- Will our wines be visible on Google?
- Yes. I keep the shop on your own domain with a page for every wine, so each one can rank under your name, with product structured data so Google can show prices and availability.
Tell me about your current site
A free 20-minute call with me about where your sales could grow, in English or French.