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Practical notes on selling wine direct and winning winery clients, from the work I do every week.
AI sales assistants for wine industry suppliers: what they do and where they fit
What an AI sales assistant does for a B2B supplier, how one works in practice, where it fits best, and how to set one up safely and measure the results.
UK wine trade calendar 2027: the fairs, tastings and shows worth a day out of the vineyard
Dates, venues and who each event suits: the UK wine trade fairs, tastings and shows for 2027, plus the fairs in France and Germany UK producers travel to.
How wine industry suppliers win winery clients online
B2B lead generation for wine industry suppliers: answer buyers' technical questions early, time campaigns to the wine year, follow up fast and show proof.
How to choose a wine marketing agency: what to ask before you sign
What wine marketing agencies do, the questions to ask before you hire one, how they charge, and how to tell which UK wine marketing company fits your winery.
How to sell wine online in the UK: licences, age checks, shipping and the shop
What you need to sell wine online in the UK: a premises licence where orders ship from, a personal licence holder, age checks, AWRS and a shop that sells.
UK wine duty explained: the rates, duty per bottle, and what it means for your prices
How UK wine duty works since the 2023 reform, the rates from 1 February 2026, duty per 75cl bottle by ABV, and how to price and announce a rise.
Wine advertising rules for wineries in the UK, France and the US
The wine advertising rules in the UK, France and the US, what Google, Meta and TikTok allow, and how wineries run ads that sell within them.
Wine social media marketing: what works for wineries selling direct
How wineries use Instagram, Facebook and paid social to sell direct: what to post, how often, the alcohol ad rules, and how to turn followers into buyers.
Winery website design: what a website that sells wine needs
The pages, features and technical basics a winery website needs to sell wine direct, book visits and grow a wine club, with a checklist to review yours.
How wineries and wine suppliers get recommended by AI assistants
How ChatGPT, Gemini and Copilot choose which wineries and suppliers to recommend, and the practical steps that make your business easy to recommend.
Newtimer Marketing is now Franc Wine
Newtimer Marketing has a new name: Franc Wine. Same person, same clients and the same way of working, with a new site for wineries and wine suppliers.
SEO for wineries: a practical guide to getting found and selling direct
How wineries get found on Google, Maps and AI assistants: Google Business Profile, a page per wine and experience, mobile speed, and the links that matter.
Winery email marketing: what to send and when
A year-round winery email plan: the automated emails every winery needs, a month-by-month campaign calendar, and how to measure what sells.
Winery marketing ideas that sell more bottles direct
Twelve winery marketing ideas that turn one visit or order into repeat direct sales: email capture, release calendars, club tiers, gifting and more.
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