> wine marketing for the UK, France and the USA
I'm Martial. I grew up in France and spent eleven years in California, where I built a wine marketing consultancy. Now I run Franc Wine, a wine marketing agency of one, from the Sussex coast, helping wineries sell more bottles direct and helping the companies that serve wineries win them as clients.
Your best customers buy from you directly. I build the website, shop, email programme and club offer that keep them coming back, and the search and social work that brings new drinkers to your door.
Services for wineriesWinemakers buy from people who understand their year. I build websites, search campaigns and lead follow-up that speak the language of the cellar, so your sales team spends its time with qualified wineries.
Services for suppliersPick the one that sounds like you.
+245% growth in online wine sales after a website rebuild with a fully integrated shop
+83% more clicks and 170% more impressions from Google search, year on year
franc
adjective. Frank, straightforward, honest.
It's how I work: clear advice, plain reporting and results you can check. Every piece of work is done by me, directly.
Every project follows the same three steps.
A website audit to see where you stand.
A plan built around your sales, whether that's bottles or contracts.
Ongoing work with me directly, every month.
What wine marketing agencies do, the questions to ask before you hire one, how they charge, and how to tell which UK wine marketing company fits your winery.
What you need to sell wine online in the UK: a premises licence where orders ship from, a personal licence holder, age checks, AWRS and a shop that sells.
How UK wine duty works since the 2023 reform, the rates from 1 February 2026, duty per 75cl bottle by ABV, and how to price and announce a rise.
I'll reply within one working day.
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