Jeff Runquist Wines: 245% growth in online wine sales
+245% growth in online wine sales after a website rebuild with a fully integrated shop
“The results directly attributable to Newtimer’s web marketing work for us have been remarkable. Not only do we receive excellent feedback from customers about our new website, our web traffic and e-commerce sales have grown dramatically.”
Jeff Runquist Wines is a family winery in Plymouth, California, in the Sierra Foothills, selling most of its wine direct to customers. I rebuilt the website around the shop and the wine club, and online sales grew by 245%.
The goal
Turn the winery’s steady flow of website visitors into more orders and more club members.
What I did
- Rebuilt the website with the shop fully integrated through Nexternal, so browsing and buying happen in one place
- Redesigned the path from wine page to basket, with clear calls to order on every wine
- Wrote content for each wine and for the winery’s story, built to rank in search
- Put the wine club sign-up in front of visitors at the moments they’re most engaged
- Planned the wine club release calendar, so emails and releases work together
Results
- 245% growth in online wine sales over 12 months, year on year
