B2B websites for wine industry suppliers

How a build runs

Your site is read by someone doing a comparison, usually with three competitors open in other tabs. The whole build follows from that.

First we work out what actually gets compared. Specifications, capacities, lead times, minimum orders, and the thing you do that the other three do not. Most supplier sites keep these behind a contact form, which reads as though the answer is bad news. Putting them on the page loses the enquiries that were never going to buy and wins the ones that were.

Then the pages: one for each product line or service, written in the words your buyers use rather than the ones in your brochure. Case studies and client names placed beside the decision rather than parked on a page nobody visits.

Then the forms. A quote request that asks for what your sales team genuinely needs in order to quote, and a sample request kept separate from it, because those are two different buyers at two different moments.

If you sell in both markets, the French and the English site are written rather than translated.

What I need from you

Your real numbers. Capacities, tolerances, lead times in season and out, minimum orders. If a figure is commercially sensitive, say so and we will answer the question without printing it.

Half an hour with whoever answers enquiries. They know which questions arrive every week, and those questions are the structure of the site.

Then one approver, and a reply inside a few days.

Who this suits

Suppliers selling a considered purchase to wineries, where a buyer researches before calling: cooperage, closures, packaging, equipment, services.

It suits you best if your sales team is good on the phone and short of the right calls. A website cannot sell a bottling line, but it decides who rings you and how much they already understand when they do.

If you sell a commodity on price through a catalogue, what you need is a shop rather than this.

How you will know it is working

Enquiries, split by what they asked about and whether your team judged them worth quoting. Total volume is easy to inflate, and quality is the number that pays you.

I record the current figure before we start, so there is something honest to compare against.